Kim Kardashian West is constantly giving us a look at her favorite beauty products on social media. Most recently, it was her favorite nude nail polish, but before that, she was giving us a look into the two plant-based skincare products she uses daily. It's only fitting that she's into makeup, skincare, hair, and fragrance.
After all, she has her own beauty brand, KKW Beauty, and we're pretty sure that being obsessed with beauty products is a prerequisite to starting your own line. According to Cosmopolitan, she just shared another current favorite, and this time it's a serum she swears by for "slowing down the aging process." The best part? The product in question is only $10.The Ordinary Granactive Retinoid 2% Emulsion $10Shop
The Kardashian-approved serum in question is this one from The Ordinary. For anyone unfamiliar with the brand, it produces quality skincare products at a reduced rate. Think hyaluronic acid serums, vitamin C cream, and acne-treating salicylic acid all priced under $10. As you can imagine, it shook up the skincare industry when it was introducedвЂ¦
Kardashian West's skin always seems to look flawless, so it's understandable that she's concerned with prevention over other treatments. And this serum is all about preventing signs of aging from appearing on the skin. It's a retinoid, similar to retinol, but it's been stabilized to prevent any irritation or sensitivity from happening. That's a big concern surrounding retinol for some people, so this serum is a good choice for anyone who fears that a traditional retinol might be too harsh for their skin.
The skin concerns it targets include dullness, wrinkles, fine lines, and uneven texture. So it's basically like a perfecting treatment for the skin. Oh, and it's also vegan and cruelty-free. Just apply it after you cleanse your skin at night and before moisturizer, and make sure to wear sunscreen during the day since retinoids can increase your skin's sensitivity to UV light.