I had a feeling I would like Hailey Baldwin. My suspicions started last February when she did Self Service's questionnaire. The magazine asked BaldwinВ to name her least favorite word and least favorite sound, to which she replied "panties" and "airplane toilets flushing." These areВ myВ least favorite word and sound. What are the odds? Six months later, when I learned I'd be speaking with the modelВ in honor of Sephora's 400th North American store opening onВ Chicago's Michigan Avenue,В it felt like kismet. I knew we'd have tons to talk about.
It's been a busy year for Baldwin. Her 2016 calendar has overflowedВ with campaigns and runway showsВ for the likes of Ralph Lauren, Tommy Hilfiger, Guess, Moschino, and H&M. She's appeared in Vogue Korea and graced the cover of Marie Claire. Meanwhile, her personal beauty look isВ "glowing up" at the same pace. Baldwin is quickly joining the ranks of Kendall Jenner and Gigi Hadid as one of the decade's foremost beauty It girls.
Sadly, I couldn't get to Chicago in time to meet Baldwin in person at the new Sephora store, so we settled to chat by phone. Minor setback-even from 2000 miles away, Baldwin's relaxed, personable demeanor was crystal-clear. She bears all the symptoms of a supermodel on the rise: the down-to-earth attitude and slight sense of bewilderment at what her life is becoming.В
I only had 10 minutes with Baldwin, so we really packed it in. To learn all about her model diet, her celebrity crush, and her ride-or-die beauty products, keep scrolling.Steve and Anne Truppe
As evidenced by these majestic Polaroids, Baldwin's highlight is always 100% on point. We'd barely exchanged names before I asked her what she uses. Unsurprisingly, her list ofВ go-to highlightersВ is long. "I like to use liquid and cream highlighters," she said. "Becca,В Laura Mercier,В Smashbox, andВ SigmaВ are my favorites." Baldwin told me she rarelyВ wears powder products unless she's hitting a red carpet. "So I don't look shiny," she said. Otherwise, she likes to keep her finish as dewy as possible.В
Baldwin told me the red carpet and photo shoots are the only circumstances under which she has her makeup professionally done. If she could attempt any beauty-related profession other than her own, she said it'd undoubtedly be a makeup artist. "I love to do my own makeup in everyday life," she told me. (One of her favorite products to use on herself is Dior'sВ CrГЁme de Rose Smoothing Plumping Lip Balm, which she said is her favorite product sold at Sephora.)
I didn't see it in person, but I caught wind of Baldwin's look the day of our conversation before the photos came in-her big curly bun, dark arched brows, and deep maroon lip resurrected Cindy Crawford circa 1992.В
But Baldwin's personal beauty icon comes from a more modern era. "Are there any celebrities you have a beauty crush on?" I asked her. "Margot Robbie," she answered without a second of hesitation, praising the actress's breezy, timeless aesthetic. "I love classic, effortless beauty," Baldwin said. "That's beautiful to me-when it seems like you didn't try."Steve and Anne Truppe
Of course, Baldwin begins crafting her image well before makeup enters the picture-skincare, diet, and fitnessВ play a big role. As for her skincare routine, Baldwin swears by dermatologist-approved brandВ EltaMD. She says she likes to keep it "really simple." Just face wash, toner, moisturizer, and sunscreen.
Her nutritionВ and fitness habits are significantly more extreme, which I was actually relieved to hear. It can be discouraging to read interview after interview of stick-thin models claiming to eat pizza and fast food for every meal. But when I asked Baldwin about her diet and workoutВ regimen, she was perfectly candid-pizza and fast food do not make it into her daily plan.
"Right now I'm on this 10-day metabolic cleanse where I have to drink a protein shake a few times a day and then have a super-strict diet," she said, letting me know that it was difficult and nothing like the model field trips to In-N-Out we're so used to hearing about. "I obviously don't do that every day," she qualified. "But otherwise,В I do eat really healthy. A lot of vegetables and fish, not much meat, minimal dairy. I just feel better when I eat that way."В
Baldwin'sВ workout routineВ is equally devout, involving a rotation of Pilates, yoga, and barre. "I used to be a ballet dancer, so I enjoy those types of workouts," she said.
Finally-validation that supermodels do have to work to stay in shape. That said, I had to ask her: "What does a really good cheat day look like?"
"A really good cheat day?" sheВ said. "A cheeseburger and fries."Steve and Anne Truppe
Though she works hard behind the scenes, Baldwin's social media presence makes her life look devastatinglyВ glamorous. Take it from her 7.5 million Instagram followers, who get a daily taste of her model life in the form of behind-the-scenesВ fashion weekВ snaps, sneak peeks at photoshoots, and glowy-faced selfies with famous friends fromВ Bella Hadid and Kendall Jenner to Justine Skye.
Again, Baldwin'sВ too-cool InstagramsВ don't come without effort. "I use the VSCO app for the lighting," she says. Beyond that, though, she tries not to obsess over her posts. "If I like the photo I'll post it, and that's it," she told me. "I don't really think too much about it.В I like selfies; I don't post too much when I'm working. I'm pretty chill about it."Steve and Anne Truppe
By now, I had the impression that Baldwin was a truth-teller, so when I asked her to paint a picture of the average day in her life-the worst and the best of it-I knew she'd give me a real answer.
Baldwin's schedule requires her toВ wake up earlyВ most of the time, which she considers her least favorite part of life as a supermodel. But after all herВ hectic obligations are overflights, shoots, interviews, and appearances-come the quiet moments that Baldwin says she lives for. "I always look forward to spending time alone," she told me. "To watching TV, to chilling by myself."В
In the final seconds of our interview, I heard some shuffling in the background before Baldwin told me she had to run. "Sorry, I have to catch a flight!" she said. I didn't get the chance to ask Baldwin where she was going, but I thanked her for her time and let her off the phone. I dreaded the sound of the airplane toilet flush on her behalf but felt comforted to know that a quiet night in some posh hotel room wasВ surely on the way.
Next,В don't miss Kendall Jenner's edition of The Close-Up, where sheВ tells usВ her best beauty secret (and everything she eats).