Skin

Alert: Everyone's Favorite Clay Mask Just Got an Italian Makeover


There's something about a makeover that makes us feel warm and fuzzy inside. Sure, a makeover in the traditional sense feels slightly passГ© in this day and age, but in relation to our beauty products, we welcome makeovers with open arms; it's hard to resist the allure of a tried-and-true product wrapped in fancy new packaging. Thus, when we got a sneak peek at Fresh's new limited-edition Umbrian Clay Purifying Mask ($62), we knew it would fly off Sephora's shelves. This is the second limited-edition packaging Fresh has commissioned artists to create for its beloved products; the first was a hand-painted rose jar for its best-selling Rose Face Mask ($62).

This design, however, is special in its own way and rooted deep in the history of Umbrian clay itself. Fresh founders Alina Roytberg and Lev Glazman commissioned the famed Umbria-based Rometti ceramics house and gave them free reign to create a design that reflected the heart and soul of the Umbrian clay mask. After confirming that this unexpected email from Roytberg and Glazman was indeed not a spam message, the Rometti house started designing-and the rest of the process flowed quickly. “It was one of those incredible things where you communicate without over-communicating because the response, for the Rometti owners, it's natural-they live in this world, they work with clay under the sky-so it's one of those transcendental things that just happens,” Roytberg says about the ease of the collaborative design process.

The result? A swirling, hand-painted sky-blue and soft sand (with a hint of millennial pink?) design, complete with the Rometti house's signature perfect stripes; a celebration and embodiment of the rich history of clay in Italy's “green heart.” Collectors and Umbrian Clay Mask devotees will want to snatch this one up immediately; we have a feeling it won't be on shelves long.

You can buy the limited-edition Umbrian Clay Purifying Mask ($62) at Sephora.com.

Click here to see more Sephora launches to spend your paycheck on.