We're excited to continueВ our new series,В The Close-Up, where we take a closerВ look at celebrities, influencers, and pop culture phenomena. You've read about them on the internet and clipped their photos out of magazines-but now you'll have the chance to get to know them personally through fun Polaroids, handwritten beauty advice, product recommendations, and so much more.
London-born Ella Eyre was very nearly not a singer, her powerful lungs had taken her down a different path, one that lead to an Olympic-sized swimming pool. Unfortunately, ear infections put a stop to her budding sports career, but lucky for our Spotify accounts, she soon took up singing instead. Before long, she won a place at the Brit School, where fellow alumni include Adele, the late Amy Winehouse and Jessie J. A school trip to the 2011 Brit Awards, and Adele's emotional performance of Someone Like You confirmed to the then 17-year-old Eyre that she wanted to be a pop star, and the rest, as they say, is history.
Fast-forward five years and she has a number one single Up All Night with Rudimental, the debut album Feline, a BRIT Award and two Mobos under her belt. I meet Eyre at the Mondrian Hotel in a suite overlooking the Thames on an unusually hot June day to talk about her new role as the face of Emporio Armani's limited-edition summer Diamonds Club fragranceВ (ВЈ38).ВPhill Taylor
вЂњI think my fave thing is that when you put Diamonds Club on it unfolds gradually, you get the mandarin, then the rose and then the patchouli. It's really fun!вЂќ
Does it work for day or is it better for night, as the name Club suggests, I ask. вЂњSmell-wise, I'd say it's both for day and night; it's got a really lovely floral scent but at the same time you might want to smell like that at nighttime. I wear the men's fragrance sometimes, too!вЂќ
Besides wearing the male Club scent, Eyre also relies on the classic вЂњmist and walkвЂќ when applying her perfume. вЂњI don't like to put too much of it on my skin. I like to spray it into my hair just because I feel like that retains a lot of the smells.вЂќPhill Taylor
Ah yes, Eyre's hair. It's so recognisable that she rarely wears much makeup on stage when performing, вЂњI think my hair is quite a staple piece, so I can get away with a simple face if I want to.
вЂњI end up sweating makeup off anyway, so all that hard work has gone to waste. A bit of foundation to cover any blemishes, a strong eyebrow, strong lip and if I'm feeling like some mascara or some lashes, that's probably all you're going to get-I think it's important to not waste it on towels!вЂќ
I ask if she would ever experiment with her look, like so many other pop stars do. вЂњI'd quite like to try doing my hair a different colour, but the thing is every time I change the colour I just end up missing the blonde dip dye. I'd like to try doing some colour temporarily, but I know I'm so fussy!
вЂњI've always wanted ginger hair. I love red, warm colours. I've always loved the big luscious Lana del Rey kind of hair, in like a really gorgeous orange.вЂќ
We couldn't touch on Eyre's hair without finding out what products she uses to keep it so curly yet miraculously free from frizz. вЂњI think most curly-haired readers will understand that curly hair is really hard to maintain, it's about keeping it moisturised. I really like to use KГ©rastase В all their treatments, the damage repair shampoo (Bain Force Architecte, ВЈ18) is really good for it. And I never wear it straight-curly-haired people understand, unless you get some kind of semi-permanent treatment done to it, the humidity will ruin it in a second, so straight hair never really works out for me.вЂќ
Other than that hair, her other beauty failsafe is a red lip. вЂњMy number one is Bobbi Brown Jenna,В and I love MAC Lady DangerВ as well.вЂќ
In person, it's Eyre's brows that caught our attention. Expertly groomed but not too done, they are the perfect brows. вЂњI used to get them threaded. But I've only got one lady I trust to thread them and she lives really near my mum and my mum lives miles away. With brows, it's just a question of knowing your shape, plucking but not over-plucking. Every week or so I take a look, often I'll leave bits to let them grow because then you have more to play with.
вЂњI use an eye shadow from a Bobbi Brown paletteВ because I feel like the powder is easier to manipulate and if you make a mistake it's easier to rectify. I have a really good Armani brushВ that's really thin and has a toothbrush thing on the other end, I don't know what they're called! It's really great for getting the bottom line of the brows really neat.вЂќ
Having your makeup professionally applied as part of the jobВ has its perks, and Eyre has picked up plenty of tips and tricks along the way.В вЂњMy makeup artist likes to put hairspray on a toothbrush and brush it through my eyebrowsВ because it makes them stay in place.
вЂњAlso, use a really thin brush and highlighter just to outline your lipstick so it shows the shape a lot better and helps to neaten it up. It accentuates the lip shape, too!вЂќ
When it comes to her skincare routine, she keeps it simple. вЂњI wake up and splash water on my face. I like to wear Kiehl's Ultra Facial Day CreamВ (ВЈ24), then I use the Giorgio Armani Luminous Silk FoundationВ (ВЈ37) because it's really light and doesn't feel like icing on cake! Then in the evening I take my makeup off with micellar water, maybe the Garnier one, then I use a LancГґmeВ night creamВ which I try to remember to put on! It's very simple.вЂќPhill Taylor
вЂњYou know what? I've never been one for beauty treatments, I've never had a facial! I'd love to try them, but I don't want to get addicted to them because I know that's quite a financial commitment.вЂќ
The one treatment she does book in for is deep tissue massages, because despite not making it as a swimmer, Eyre is still serious about fitness. The secret to keeping fit is finding things that you like doing, she says. вЂњI used to really hate running, so I started doing interval sessions instead. Weights, a mix of cardio, and I always keep it short so 30-45 minutes so I don't have to waste my day dreading a session or waste my morning going 'push it back, push it back.' So I like to do things that are intense, for a short amount of time-no complaints, get it done. Then you feel great after.вЂќ
Talking of short amounts of time, the interview is being wrapped up, so I asked what Eyre would buy if she had just 10 minutes in Boots? вЂњGarnier Micellar Cleansing WaterВ (ВЈ3), Meal Deal,В LancГґmeВ HypnГґse Star MascaraВ (ВЈ23), EstГ©e Lauder Double-Wear Stay in Place Flawless Wear ConcealerВ (ВЈ23); I love that stuff. And Armani Diamonds-all of them!вЂќPhill Taylor
Shop theВ limited-edition Armani Diamonds Club (ВЈ38).
Want more of The Close-up?В Check out our exclusive interview with Taylor HillвЂ¦