The Beginner's Guide to Natural and Organic Beauty Brands

RMS Beauty

It's Green Week at Byrdie HQ, which means we'll be highlighting stories about natural beauty, sustainability, and all things eco. Sometimes, even seemingly small (and easy!) decisions can add up to a huge impact on our environment.

We've said it before, and we'll say it again: There's never been a better or more exciting time to adopt a more natural beauty routine, thanks to an ever-growing market of innovative, highly effective,В chic brands and products. (For the ultimate proof of that, check out our Eco Beauty Awards.) That being said,В while having so many options to choose from is certainly a good problem to have, it can also be intimidating forВ someone who's justВ starting to transition into a new regimen.

But we've been there too-and forВ us, figuring out the best of the best is just part of the gig.В Before you dive in, might we suggest checking out our guides to understandingВ the difference between "natural," plant-based, and organic?

Below, find all the must-know brands that gotВ us hooked on green beauty and have since become staples on our vanities.


Ilia Polka Dots & Moonbeams Illuminator $34Shop

One of our favorite makeup brands-period-IliaВ is all about plant-based formulas that actuallyВ improve your skin while you wear them-not something you can exactly say for most cosmetics, that's for sure. Because the products are crafted with ultra-moisturizing ingredients like cocoa butter and avocado oil, they sink into your complexion like a second skin, for a dewy, natural-looking finish.

Other Products We Love:

  • Tinted Lip ConditionerВ ($28):В Made with natural dyes, these balm-like formulas leave behind a perfect Popsicle-esque stain of color.
  • Moondance SPF 20 Finishing Powder ($30):В Set your makeupВ and get an extra dose of sun protection with this luminizing powder.

Kjær Weis

Kjær Weis Cream Blush $56Shop

Come for the ultra-sleek packaging; stay for the beautifully pigmented, 100% organic formulas.В

Other Products We Love:

  • MascaraВ ($38):В Specially packaged to avoid bacteria buildup, this mascara lengthens and defines for natural-looking, clump-free lashes.
  • Eye ShadowВ ($45):В Be warned: Once you start collecting these deeply-saturated eye colors, you won't be able to stop.

RMS Beauty

RMS Beauty Master Mixer $38Shop

Rose-Marie Swift has built an avid cult following around her colorful makeup brand, and for good reason: Apart from being organic (even food-grade!) and wonderfulВ for skin, the products are consistently flattering, versatile, and customizable-customers are encouraged to buy a bunch of colors and play around. That's what great makeup is all about, right?

Other Products We Love:

  • "Un" Cover-UpВ ($36): Finally, a concealer that doesn't scream "I'm wearing concealer!" This coconut oil-based formula positively melts into skin, so it's undetectable to the eye-but the coverage lasts all day.
  • Living Luminizer ($38):В One of the standout products of the entire collection (which saysВ a lot), this is a must-have for strobing advocates.

Rituel de Fille

Rituel de Fille Ash & Ember Eye Soot $38Shop

An all-around Byrdie fave, Rituel de FilleВ is all about color and does it exceedingly well via highly pigmented formulas that layer beautifully. Exhibit A: The brand's Eye Soots, which can be used as a colorful eyeliner or a dreamy, multidimensional shadow.

Other Products We Love:

  • Forbidden LipstickВ ($24):В Swipe on a hypnotic pout in shades of dusty mauve, inky black, shimmering violet, and more.
  • Enchanted Lip SheerВ ($24):В Aiming for something a bit more subtle? Try one of these translucent formulas instead.В


Vapour Atmosphere Soft Focus Foundation $54Shop

Crafted from entirely organic, pure, and active earth-based ingredients in the mountains of New Mexico, Vapour's MO is to create makeup that looks as natural (but selfie-ready) as its formulation.

Other Products We Love:

  • Aura Multi-StickВ ($36):В Swipe this creamy color on your lips, cheeks… anywhere.
  • High Voltage LipstickВ ($35):В Thanks to main ingredients like jojoba and sunflower oils, you'll never have toВ choose between gorgeous color and a healthy pour.

Alima Pure

Alima Pure Satin Matte Foundation $28Shop

AlimaВ is focused on crafting mineral makeup without any of the additives you might find in other brands. (Because no, "mineral" doesn't necessarily mean "toxin-free.") If you preferВ powder-based makeup formulas,В you'll find plenty to love from this brand.

Other Products We Love:

  • BronzerВ ($24):В Carve out your cheekbones with this talc-free powder, or dust it everywhere for an allover glow.
  • Natural Definition Brow PencilВ ($18):В Because your archesВ deserve some natural love too.

W3ll People

W3ll People Expressionist Mascara $22Shop

While W3ll People's makeup is formulated with all kinds of botanical ingredients (everything is 100% natural),В you'll specifically find its signature complex-a blend of aloe, chamomile, and green tea-in every product.В

Other Products We Love:

  • Bio Brightener StickВ ($24):В This super-convenient stick formula makes highlighting gloriously easy. Just swipe it, blend, and go.
  • Bio Bronzer StickВ ($24): Same formula, different shade-and as you could probably guess, these both work beautifully together for some natural-looking contouring.В

S.W Basics of Brooklyn

S.W. Basics of Brooklyn Exfoliant $20 $8Shop

Consider S.W. BasicsВ your starter kit for all things natural skincare, and not just because of the budget-friendly price point: Founder Adina Grigore has made it her mission to educate her customers on just how much going chemical-free can transform our complexions, from the outside in and the inside out. The formulas are simple and DIY-friendly too.В

Other Products We Love:

  • Skin CleanseВ ($17):В We'd make Grigore's book mandatory reading if we could.
  • TonerВ ($20):В One of the brand's best sellers, this apple cider vinegar-based formula corrects and balances skin tone and oil production, but is gentle enough for sensitive complexions.В

Herbivore Botanicals

Herbivore Botanicals Lapis Balancing Facial Oil $72Shop

We love this brandВ for its clean, display-worthyВ packaging, affordability, and simple, high-qualityВ plant formulas. Everything happens to smell amazing too.

Other Products We Love:

  • Sea MistВ ($20): One of the best salt sprays we've ever tried, this formulaВ brings out gorgeous beachy waves and leaves behind a lovely lavender scent.В
  • Brighten Pineapple + Gemstone MaskВ ($48):В The tourmaline crystal isn't just in there for good vibes-it works with rice powder and pineapple and papaya enzymes to resurface and brighten the complexion.
  • Detox Bath SaltsВ ($18):В Toss this lavender and eucalyptus blend in the tub to help clean and remineralize your skin.В


OdacitГ© Papaya Geranium Serum Concentrate $42Shop

We just can't get enough of this Paris-meets-L.A. skincare line, which offers a rainbow of serum concentrates designed to tackle whatever skin issue you've got.В

Other Products We Love:

  • Time-Release Delivery CrГЁmeВ ($72):В This very smart, organic moisturizer was formulated to deliver nutrients all day long,В especially when paired with one of the serums from the collection. Mix it with your foundation for an airbrushed finish (that happens to be wonderful for your skin too).
  • Discovery KitВ ($29):В Get hooked on the brand by first trying out one of these mini-collections of serums, designed to last 10 days.В

Tata Harper

Tata Harper Rejuvenating Serum $168Shop

HarperВ is undoubtedly one of the pioneers of the entire natural skincare movement and has rightfully built a major fan base for her highly effective formulas over the years.

Other Products We Love:

  • Aromatic Stress TreatmentВ ($80):В This aromatherapy blend is never more than an arm's reach away for tough days at the office.
  • Resurfacing Mask ($65):В This peel-like mask has literally wonВ awards for its skin-perfecting abilities.В

Earth tu Face

Earth tu Face Skin Stick $34Shop

Crafted by two Californian herbalists, Earth tu Face's MO is 100% natural, food-grade, filler-free skincare.В And unlike many brands in the plant-based sphere, its formulas miraculously last more than three years sans preservatives.

Other Products We Love:

  • Jasmine Balm Botanical PerfumeВ ($78):В This Instagram-worthy shell opens up to reveal a positively addictive jasmine solid perfume.
  • Honey + Coconut MaskВ ($52):В Soothing ingredients like organic honey, coconut oil, and rose petals help target any inflammation or dullness.

Juice Beauty

Juice Beauty Hydrating Mist $25Shop

When a brand gets the Gwyneth Paltrow seal of approval, you know it's legit.В

Other Products We Love:

  • Antioxidant SerumВ ($48):В Formulated with hyaluronic acid, algae, aloe, and antioxidant-rich resveratrol, this lightweight formula is basically like a daily vitamin for your skin.
  • Green Apple Peel ($48):В This best-selling peel proves exactly how effective fruit acids can be.

May Lindstrom

May Lindstrom The Problem Solver $100Shop

When we're in the mood to really treat our skin to something luxurious, nothing compares to Lindstrom's gorgeously crafted, small-batch formulas, which never fail to correct half a dozen problems in a matter of minutes.В

Other Products We Love:

  • The Blue CocoonВ ($180):В Slather on this cooling balm to immediately alleviate any inflammation, whether it's from a day spent in the sun or a particularly aggressive chemical peel.
  • The Jasmine GardenВ ($70):В No less than three Byrdie editors have this face mist sitting on their desks-the instant dose of hydration and that addictive aroma is just too tantalizing to tuck away.В
  • The Honey MudВ ($90):В This pudding-like cleanser draws out all the day's dirt and grime while simultaneously deeply moisturizing.



Acure Radical Resurfacing Treatment $18Shop

Psst: This organic Australian brand is your drugstore's best-kept secret.

Other Products We Love:

  • Seriously Soothing Micellar Water TowelettesВ ($7):В Keep these ultra-moisturizing makeup removal wipes on hand for when you want to wipe off your face on the fly.
  • Brightening Facial ScrubВ ($10):В The exfoliating action in this cleanser comes from dehydrated lemon peel and sea kelp, while French clay detoxifies and chlorella growth factor stimulates cell regeneration.

Indie Lee

Indie Lee Blemish Lotion $26Shop

Lee was inspired to create her namesake line after a bout with cancer believed to be caused by environmental toxins. Every product is eco-friendly, gorgeously packaged, and oh so effective.

Other Products We Love:

  • Patchouli Sandalwood Moisturizing OilВ ($36):В ApplyВ this luscious body oil before bed, and wake up to smooth, hydrated skin.
  • CoQ-10 TonerВ ($34):В Lee took the alcohol out of this toner for a nondrying formula infused with aloe vera, hyaluronic acid, and CoQ-10, a powerful antioxidant. (It smells great too.)

One Love Organics

One Love Organics Gardenia + Tea Antioxidant Serum $39Shop

Founder Suzanne LeRoux uses her well-rounded background inВ aromatherapy, integrative herbology, holistic nutrition, and cosmetic chemistry (not to mention a law degree) to craftВ potent, innovative formulas that smellВ amazing.

Other Products We Love:

  • Skin SaviorВ ($49):В Take it from us: Once you start using this ultra-smooth, multitasking, tropical-scented balm to remove your eye makeup, nothing else will do.
  • Chia Whip ($32):В Thanks to its superfood main ingredient, this foaming cleanser offers a high dose of omega, antioxidants, and vitamins.


Rahua Shampoo $34Shop

Switching to all-natural haircare can certainly lead to some growing pains-but speaking from experience, Rahua's organicВ formulas make for a seamless transition.

Other Products We Love:

  • ConditionerВ ($36):В Pair the shampoo with this palo santo-scented conditioner, which doubles as a styling cream.
  • Elixir Daily Hair Drops ($105):В This magical concoction is chock-full of omega-9 molecules, which stimulate hair growth and replenish moisture in existing strands-all while keeping flyaways at bay.

Dr. Alkaitis

Dr. Alkaitis Organic Nourishing Treatment Oil $62Shop

Double-whammy alert: Dr. Alkaitis offers impressive, small-batch collections for both skinВ and hair. Proof of the brand's commitment to well-sourced, certified-organic ingredients? Every product is technically edible.

Other Products We Love:

  • Herbal ShampooВ ($52):В Lather up with this aloe vera-based formula, which is packed with a rainbow of superfood ingredients. It also comes in a travel size, so you can have amazing hair everywhere you go.

La Tierra Sagrada

La Tierra Sagrada Salt Spray $30Shop

When creating her minimal product line of "hair medicine," Stefani Padilla drew on her knowledge as a hairstylist as well as ancient ceremonial wisdom. As such, everyВ formula containsВ high-vibe palo santo and ayahuasca.

Other Products We Love:

  • TreatmentВ ($44):В Restore full health to straw-like strands with this infusion of plant oils, vitamins,В and rosemary.
  • Jojoba Oil ($42): Bonus:В This nutrient-rich oil works as well on skin as it does on hair.

Living Libations

Living Libations Shine on Conditioner $26Shop

Haircare is just one component of this Canadian-farmed, 100% natural product collection.

Other Products We Love:

  • Seabuckthorn ShampooВ ($40):В Pair this deeply moisturizing shampoo with the Shine On conditioner (which totally lives up to its name, by the way). It's an especially great antidote to color-damaged strands.В


Reverie Milk $42Shop

A favorite of Byrdie Editorial Director Faith, Reverie sources its high-quality, fair-trade ingredients from across the globe. Thanks to the keen eye of founder Garrett Markenson, every formula is created to achieve salon-worthy results.

Other Products We Love:

  • ShampooВ ($38):В In addition to key ingredients like sweet almond oil, zinc, and amino acids, this cleanser also containsВ an essential oil infusion of citrus, geranium, vanilla, sandalwood, jasmine, and patchouli-needless to say, it smells amazing.
  • CakeВ ($72):В Great hair starts at the scalp, which is why this growth-promoting serum is a must-have.


SheaMoisture Jamaican Black Castor Oil Leave-In Conditioner $8Shop

Another great drugstore find, SheaMoisture's entire rangeВ is wonderful for all hair types-but those with natural locks will be particularly smitten with the deeply moisturizing formulas.

Other Products We Love:В

  • Coconut Hibiscus Curl Enhancing SmoothieВ ($13):В Get the defined, frizz-free corkscrews of your dreams with this coconut and neem oil-based formula.
  • Dandruff & Dry Scalp ElixirВ ($11):В Nip dandruff in the bud with this handy spray treatment.

Click here to learn about Cosmos-certified beauty products (and why you should care).