This Underground Makeup Brand That Has Over 100k Monthly Searches

Isabella Behravan

Allow me to let you in on a little secret: We find many cool new beauty brands via our Instagram. And Beauty Bakerie, the company known for its long-lasting liquid lipsticks, just happens to be one of our most recent discoveries. With over 1 million followers on their Instagram, a celebrity fan base that includesВ BeyoncГ©, and some pretty convincing videos, the brand is obviously doing something right. So we thought it was about time to test out Beauty Bakerie's makeup.

Upon receiving my box of goodies from the brand, I was delighted to find adorably packaged goods with bakery-themed names like the Neopolitan EyesCream Palette and Berried Lip Whip. While I half expected these products to smell just as sweet as their names implied, there was not even the faintest whiff of fake vanilla. After opening, examining, and sniffing every last product, I started my swatching. It didn't take long to see what all the hype was about-each and every formula from the liquid lipstick to the cream eye shadow was vibrant, smooth, and pretty darn durable.

2. The Lip Scrub

Beauty Bakerie Sugar Lip Scrub $12Shop

I love a good lip scrub, and this one does not disappoint. Its super-soft formula buffed my lips to a perfect polish while also dousing them with moisture-a must-use scrub before applying any liquid lippie.

Rating: 4/5

3. The Lippie

Beauty Bakerie Lip Whip in Berried $14Shop

While I was super excited to try the makeup line's most hyped product, I wasn't thrilled about wearing liquid lipstick for a whole day. (I prefer solid lipstick to the liquid variety.) However, as soon as the applicator touched my lips, I could tell that this lippie was going to be different. Not only did the formula paint on perfectly with just one layer, but as soon as it dried, my lips didn't shrivel up like a raisin either. I wouldn't call it hydrating per se, but it was flexible and comfortable to wear for the duration of the day, which is how long it lasted with no smudging, budging, or smearing. I wouldn't say that I am a liquid-lipstick convert just yet, but I will admit that I am very impressed with this lip whip.

Rating: 5/5

4. The Liner

Beauty Bakerie Lollipop Liner $18Shop

While I prefer to use a pencil liner (my brush skills need a bit of help), this inky black eyeliner was rather easy to work onto my lids. Also, it lasted from morning until night, no smudging, which is saying something, as I tend to have watery eyes.

Rating: 4/5

5. The Illuminator

Beauty Bakerie So Icy Illuminator $16Shop

If you're a fan of glittery illuminators, this one is for you. Inside this tiny little ice cream tub lies a heap of rose-gold glitter, which I applied to the tops of my cheekbones, the tip of my nose, and the inner corners of my eyes. While I liked the fanciful look it created around my eyes, it was a bit too much glitter for my liking.

Rating: 2/5

7. The Lipstick Remover

Beauty Bakerie Lip Whip Remover Pack of 50 Wipes $29Shop

If you plan to buy one of Beauty Bakerie's lippies, you absolutely have to buy these makeup wipes, as the lip color formula will not come off any other way-or at least that was my experience. Unlike other strong makeup removers that smell of astringent and are tough on the skin, these gentle, unscented pads wipe off product no problem. Simply put, these tiny little lippie wipes are a must for any and every liquid lipstick lover.

Rating: 5/5