Indie cool-girl beauty brands seem to have slippedВ into the beauty market (and our makeup bags) in the blink of an eye. Yes, we'll never stop loving ourВ Dior mascara, Tom Ford lipstick, and Laura Mercier foundation, but there's a thrill to discovering a little-known product from a cult beauty brand that just can't be matched.В From matte, metallic lipsticks to magical beauty waters, there'sВ a whole other world of undiscovered beauty products out there that deserveВ your attention.
Glossier has paved the way for niche, cool beauty brands, and we'll eagerly snatch up (and love dearly) every new launch, which got us thinkingвЂ¦ What other fresh, innovative beauty brands are out there that are flying under the radar? Ahead, you'll find seven It crowd-approved makeup brands you'll fall in love with for theirВ product innovations, design, andВ quality of ingredients.В (It's no coincidence that some of these brands have already created cult followings.)В
Keep reading to discoverВ sevenВ trendy makeup brands every cool-girl will love.В
This brand's come up with some of the most lusted-after products in all of beauty in the making of this certified cruelty-free and vegan line. With its electric eye shadow duos and drool-worthy lipsticks, Lime Crime has created magical makeup for any mood. It also happens to have a following of a casual couple million on Instagram, where it showcases cool looks and new products.Lime Crime Velvetines Matte Liquid Lipstick $20Shop
This nude-pink liquid lipstick looks amazing on any skin toneВ and lasts forever.Lime Crime Venus XL Palette $58Shop
An XL version of the brand's beloved Venus palettes, fans waited for this to be released for a long time. And to say this eyeshadow palette is not for the faint of heart would be an absolute understatement. Even the most color-loving makeup artists would be shocked at the amount of pigment packed into this palette. It's not just a suggestion to use a light hand, you need to.
Holographic glow much?ВLime Crime Wet Cherry Lip Gloss $18Shop
This lip gloss is amazing-it stays put, isn't too tacky, and makes your lips shine like you just ate the juiciest fruit imaginable. The color payoff is great (rare for glosses) and the gloss itself doesn't bleed or matte itself down quickly like some others do.Lime Crime Bushy Brow Gel $18Shop
It's easy to underestimate this brow gel, but big things come in small packages. Namely, big eyebrows. While this brow gel might not look like it's going to totally thicken your eyebrows, it'll leave your eyebrows the perfect mixture of bushy and shapely.
The sleek, curated line features products that range from rich and creamy lip shades to technology-protecting primers. With fresh packaging and products thatВ work, it is hard to resist (and happens to be a Byrdie team favorite). Also, 10% of every sale supports women-led, worker-owned businesses. Their makeup collections also include several artist collaborations, from which you can use Make products to create breathtaking looks.ВMake Custom Finish Effects in Matte/Dew $27Shop
Presumably, there are times where you feel like you look too shiny, and times where you feel like you don't look shiny enough. This mattifying and moisturizing duoВ helps you get the finish you want, wherever you want.
ThisВ colorless lip pencil that transforms the finish of any lipstick to make it super matte.ВMake Moonlight Primer $55Shop
This primer protects your skin from all of the harmful effects of HEV lightВ while gliding on flawlessly and minimizing pores.В It's silicone-free, and also has marine algae to protect from environmental stressors too.Make Tinted Marine Salve $20Shop
Use this salve wherever you feel you need a pop of color or moisture. Lips? Of course. Cheeks? No brainer. Eyelids? Perfect. It's a truly multi-tasking product that won't dry you out.
Similarly to the aforementioned marine salve, the brand's Blot Pot ($20) is a tiny essential for anyone who might need some color, but doesn't have room in their bag for multiple liquid products. It imparts a beautiful, dewy reddish terracotta hue on the wearer. It's classic.
If you're always looking for the next big thing, then this edgy new makeup line is the line for you. Milk Makeup is constantly releasing new products that are easy to apply and even easier to store-and every product isВ soВ fresh and innovative. Plus, everything is created so that you can swipe and blend without a brush.В
Blue agave and hemp seed extract are a kick-ass combo that refreshes your skin with a boost of moisture, while creating a hold on makeup that's almost unparalleled.Milk Makeup Kush Fiber Brow Gel $20Shop
Milk's Kush line is all great, but it started out with their brow gel-which, in our opinion, is almost infallible. It contains fibers to help thicken and fill your brows, and the hemp seed extract conditions and sets them too.Milk Makeup Lip + Cheek $24Shop
Beauty products with more than one use are definitely an investment. This lip and cheek duo comes in four shades with a creamy sheer tint (our editor Victoria uses it on her lids, too).
This chic andВ clean cosmetics line is committed to long-term beauty and anti-aging formulas. Creator Rose-Marie Swift wanted to create a line that melded skincare and makeup togetherВ with products that are only made with the highest-quality ingredients. No wonder it has a cult following with the likes of Olivia Munn and Miranda Kerr.ВRMS Living Luminizer $38Shop
This cult-favorite highlighter is lightweight and beloved for its natural glow.ВRMS Pressed Blush $24Shop
One of the newer releases from RMS, their pressed blush contains squalane and buriti oil, so it's hydrating, too.RMS Eye Polish $28Shop
These reflective-finish eye shadows create sheer but eternally high-impact, flattering look. They're perfect to throw in your bag for a day-to-night look.
This Korean beauty brand has the cutest packaging and also brings together fun and creative products with the latest skincare technologies (Egg Cream, anyone?). Its products are designed with artist-collaborative packaging, bringing a unique and trendy twist to Korean beauty.ВToo Cool for School Rules of Mastic IX Enhancer $41Shop
Too Cool for School took an underutilized super-ingredient, mastic gum, and created their Rules of Mastic line surrounding it. Their IX Enhancer recovery balm is great for irritated or chapped skin; it protects the weakened skin barrier, and helps bring it back to where it needs to be.
This lip balm has become a cult-favorite, even amongst people who don't typically dip their toes into K-beauty. It's cushiony, almost jelly-like in texture, and pigmented while still being hydrating. It gives a glossy finish without too much transfer.Too Cool for School Egg Mousse Body Oil $25Shop
As mentioned before, TCFS's Egg line was an innovation-and they've kept innovating with their body oil. Body oils have become more popular recently as people start to focus on skincare for their body, so TCFS took their expertise and made their own.
Often referred to as the вЂњKiehl's of Korea,вЂќ Belif is a Korean skincare brand that's commitedВ to delivering value and the purest ingredients. It was inspired by ancient apothecary techniques andВ all the products are full of botanical ingredients that soothe and are perfect for sensitive skin.
This cult-favorite gel cream minimizes pores, soothes skin, and cools upon impact.ВBelif Witch Hazel Herbal Extract Toner $28Shop
Pat this toner in to reviveВ dull skin with a blend of apothecary herbs.ВBelif Problem Solution Cleansing Foam $24Shop
This gentle foamВ works as an exfoliator for a clear complexion. It also dissolves dead skin and bacteria to create a healthier glow.В
The creators of Son & Park are twoВ of Korea'sВ most well-known makeup artists and the ones responsible for theВ trending Korean beauty dewy skinВ look. So obviously, products had to follow. The brand strives to enhanceВ skin by creating a youthful look with a glowing finish and deliver innovative skincare products as well as easy-to-use, genius makeup products.Son & Park Beauty Water $30Shop
This toner and cleansing beauty water is the first of its kind. It removes makeup, freshens your complexion, and soothes skin for a brighter tone and smoother texture. (Tip: It cleansВ your makeup brushes, too.)Son & Park Glow Ring Foundation $30Shop
The hydrating formula evens out skin with a silky finish and holds all day long. The built-in brush also makes for a quick and easy application.ВSon & Park Flawless Pore Pact $27Shop
This compact controls shine and sets makeup with a satin finish. The powder is totally sheerВ and mattifies wherever you need throughout the day.ВSon & Park Highlighter Cube $12Shop
This pearly highlighter gives the most stunning sheen wherever you apply for a slightly ethereal effect.В
Click here to see the Glossier beauty buys bloggers love.В
ThisВ story was published at an earlier date and has since been updated.В