I think I speak collectively for 99% of the general population when I say Zara is bloody great. From dresses and knitwear to shoes and fragrances, I find it hard to walk past a Zara store without accidentally coming away ВЈ50 lighter.
But now, Zara has branched out into makeup. Spoiler alert: It's pretty damn great.
It's actually not the first time Zara has made a foray into cosmetics, though. You might remember back in 2007 when the brand first launched a makeup collection, but times have changed, and Zara makeup 2.0 is next level.
It makes sense too. If you're anything like us at Byrdie HQ, you might've noticed how incredible some of the makeup looks are on the models of the Zara website. From vibrant lipstick shades to unbelievable eyeshadow pigments, we've wondered how long it'd take Zara to launch back into beauty.
And now, Zara has launched a new collection of matte lipsticks, lip kits and glosses-and, of course, we couldn't wait to try them out.
Keep scrolling for Byrdie's review onВ Zara's new Ultimatte LipsticksвЂ¦
First of all, the packaging gets a big tick. The Ultimatte Lipsticks feel expensive. Housed in matte navy lipstick cases with a magnetic clasp, there's nothing about these lipsticks that give them away as an affordable high-street buy. The Zara logo is also embossed onto the bullet. So. Chic.
Despite being totally matte, Zara's Ultimatte Lipsticks are surprisingly buttery to apply. They slide onto the lips smoothly, packing a hell of a pigment as they go.
Here I am (above) wearing the Zara Ultimatte Lipstick in theВ shade 16. It's a hot tomato red with a bright-orange undertone that's surprisingly flattering. Not only did it last all day without any touch-ups (I applied it at 2 p.m. and it was still firmly in place at 9 p.m. after a whole lot of cheese and wine), but it also felt comfortable on my lips-which is no mean feat for any matte lipstick.
With 12 shades available, there's a colour to suit everyone. From peachy-nudes to an almost inky-black plum, no matter what your lipstick style is, I'm reckoning you'll find a few you like.
Alyss Bowen, Byrdie UK's associate social media editor (above), is wearing shade 15-a pinkier-toned red. Below, I am wearing the dusky nude in shade 1.@chloeburcham
All in all, I'd say I'm seriously impressed with the Zara Ultimatte Lipsticks. They apply like a dream, don't feel too dry or cakey on your lips and really do stand the test of time. Not only that, but the packaging is also chic and feels weighty and expensive. Plus, at ВЈ10, they're also seriously affordable. Bravo, once again, Zara. Now we'll be here waiting patiently for moreвЂ¦
Next Up: "Lip Blushing" Is the Cosmetic Procedure Everyone Is Talking About