Another month, another fresh crop of beauty launches at Sephora. We don't have to tell you to get your credit cards ready-you're right there with us. And while there are probably hundreds of intriguing offerings to look into, we decided to pare back the choices a bit. Instead of having to click and scroll through every page, we did it for you. Behold: These are the coolest, most effective, and most anticipated products launching at Sephora in September. We'd tell you to enjoy, but we know you're practically halfway through the page by now.Ole Henriksen Glow Cycle Retin-ALT Power Serum $58Shop
Not into the harsh side effects of retinol? No worries-Ole Henriksen's newest serum is made with a natural retinol alternative that targets fine lines, wrinkles, pores, and dark spots with none of the irritation. Bakuchiol, a plant-based ingredient works to visibly firm your skin and reduces the look of pores, while a mix of AHAs brightens and improve your skin's texture. It also has a slightly purple tint that adds an instant glow on contact.
This powder foundation works to calm, cover, and reduce the look of breakouts as it's formulated with salicylic acid, oat protein, zinc, sulfur, and kaolin clay-all of which work together to mattify your skin, soothe irritation, and purify your pores.Clinique Dramatically Different Hydrating Jelly $28Shop
A new iteration of the brand's cult-favorite Dramatically Different moisturizer, this 24-hour hydrating jelly locks in moisture and filters out pollution as you go about your day. It's oil-free, never sticky, and strengthens your skin moisture barrier in just a few pumps.Viktor & Rolf Magic Dirty Trick $145Shop
First of all, the name-Dirty Trick sounds strangely beautiful and mischievous, and sexy in a fun way. Luckily the scent follows suit. A combination of iris, sparkling bergamot, clary sage, and sweet incense mix so well with a base of suede, cedarwood, and smoke. It's sensual, spicy, warm, and sweet-all at once.
At first, I thought this product might be kind of gimmicky-but now I'm on board. It's a liquid charcoal oil meant to add antioxidants to your skin to protect it from pollution while it nourishes. The blend of turmeric and aloe vera soothes and reduces inflammation while charcoal and salicylic acid purify and fight against breakouts. It's super velvety and makes my skin soft, penetrates easily without residue, and offers brighter, clearer skin come morning.
Glow Recipe's newly reformulated cleansing is hydrating, bouncy and delivers all the antioxidant-rich benefits of blueberries while refining pores with hyaluronic acid and AHAs. It's pretty much perfect for all your nourishing, moisturizing needs. It's ultra-gentle (no irritation, trust), it removes makeup easily, and it keeps you totally glowy.Milk Makeup Blur + Set Matte Loose Setting Powder $29Shop
This translucent matte setting powder blurs pores and fine lines in a very real way-it's like magic. It's made up of powder-filled microspheres to reduce shine and create a soft-focus, filtered effect as well as avocado powder and hyaluronic acid to smooth and add a silky second-skin effect.
Curved to fit the contours of yourВ face, Laura Mercier's new powder brush applies evenly all over, leaving behind a veil of glow in its wake.Fresh Vitamin C Brightening Glow Powder $40Shop
Fresh's new powder-to-foam facial is both innovative and fun to use. It's packed with vitamins, minerals, and fruit extracts-as well as 20 percent vitamin C-to invigorate and brighten your skin in just one lather.BioEffect Osa Water Mist $50Shop
Bioeffect's ultra-light mist is perfect for rebalancing (and refreshing) your skin throughout the day. It contains orthosilicic acid, a bioavailable form of silica which the skin can absorb. In short, it supports the production of collagen, which strengthens your skin's elasticity and retains water. The result is smoother, firmer, more hydrated skin, and all you have to do is throw it in your bag and spritz whenever you need a pick-me-up.Ouai Scalp & Body Scrub $38Shop
This coconut oil-infused scrub removes product buildup from your scalp and smooths out dry patches. The sugar crystals unclog and gently exfoliate while a probiotic blend supports your scalp and skin's natural defenses. It's nourishing, softening, and feels damn good.Smashbox Studio Skin 15 Hour Hydrating Foundation $36Shop
If you're looking for a flexible, breathable foundation, this is the one. It's comfortable, lasts all day, and is infused with hyaluronic acid for extra moisture and hydration throughout the day. It offers a natural-looking matte finish (so there's a bit of glow in there), and it leaves your skin looking as good as it feels.Too Faced Better Than Birthday Sex Mascara $24Shop
Too Faced's iconic mascara is all dressed up in its birthday suit (sparkles, that is) to celebrate the brand's 20th anniversary. It's the same lengthening, volumizing, curling formula, only this time in limited-edition packaging (just for fun!).Kora Organics Turmeric 2-in-1 Brightening & Exfoliating Mask $48Shop
If you're suffering from congested pores, sebum buildup, uneven skin texture, and dullness, use this all-natural mask to polish your skin and encourage healthy cell renewal. It's a blend of turmeric for brightening, aspen bark to prevent breakouts, rosehip seeds to soften scarring and sun damage, and papaya enzymes to clear clogged pores. It's like skin magic in a tube.
FYI: Here are the best beauty steals hiding on the shelves at Walgreens.