Makeup

Your Guide to Sephora's New Beauty Convention


Sephora lovers: This news is about to make your day, week, month, maybe even your year. You know that happy feeling you get whenever you walk into Sephora and treat yourself-imagine that times a million. Meet Sephoria, Sephora's new interactive, two-day beauty conference to celebrate the brand's 20th anniversary. Sephoria is the brand's first-ever experiential event that will be a "beauty wonderland."

The beauty conventionВ will feature interactive, customized events for the hair-, makeup-, skincare-, and fragrance-obsessed. Imagine Beautycon but Sephora-style, including 50 ofВ its best-selling brands, which will be announced closer to the date. Get ready to truly delve into the world of beauty at this event, crafted so that attendees get to play, learn, and be inspired by its ever-evolving brands.

"At the heart of it, SephoriaВ sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty-from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level," Deborah Yeh, Sephora's SVP of marketing and brand, said in a press release. "We've drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies."

This event will take place October 20 through 21 at The Majestic DowntownВ in L.A. That may feel like aВ long time from now, but tickets go on sale in just a few weeks. Mark your calendars forВ July 21, 2018, which is when tickets go on sale exclusively atВ Sephoria.com.В If you're a Sephora Beauty Insider, VIB, or Rouge member, you're in luck with a few special offers for the event. Keep your eyes locked onВ Sephoria.comВ for more details leading up to the big day. We have a feeling these tickets will sell out quickly, so act fast. Here are a few of our Sephora favorites to get you in the spirit.

Charley Gallay / Getty Images Anastasia Beverly Hills Brow Wiz Granite $21Shop

Fill in and define your brows with this pencil that offers the teeniest tip for precision.

Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation $35Shop

This foundation is flying off the shelves because of its airbrushed effect that'll give your complexion the perfect canvas.

Fenty Beauty by Rihanna Killawatt Foil Freestyle Highlighter Duo in Mimosa Sunrise/Sangria Sunset $36Shop

A newbie to the Fenty family, these highly pigmented shadows will give your makeup the perfect summery vibe.

Sephora Collection Cream Lip Stain Liquid Lipstick $14Shop

These inexpensive stains will give your lips a long-lasting pop of color.

Laura Mercier Translucent Loose Setting Powder $39Shop

Keep your shine intact with this translucent loose powder that truly works on all skin tones.

Nars Radiant Creamy Concealer $30Shop

Wake up your face or cover imperfections with this creamy, blendable concealer that seriously looks like a second skin.

Are you hoping the above best sellers will be at Sephoria? Same. Fingers crossed. Stay tunedВ onВ its website in the coming months for a confirmed list of brands that'll be at the convention.