Do You Prefer the UK's Best-Selling Lipstick Shade or Asia's?


When it comes to lipstick, where we live can have an effect on the colours we are drawn to. Globally, nude shades make up a third of all lipstick sales, while here in the UK, we love them more-half of all lipsticks sold are from the nude family. Our favourite shades from Urban Decay are Backtalk, Liar and 1993. But what about the rest of the world? We called on the UD team to reveal which of its lipsticks are popular in other countries, and let's put it this way: When it comes to lips, women around the world are certainly more daring than us Brits.

Keep scrolling to see which country's lipstick shade of choice you prefer.

United kingdom

Urban Decay Vice Lipstick in 1993 $16ShopUrban Decay Vice Lipstick in Backtalk $16ShopUrban Decay Vice Lipstick in Liar $16Shop

Latin america

Red lips dominate Latin America. Vice Lipstick in 69 is the #1 shade here, whereas in North America, that colour doesn't make it into the top 50. Vibrant pinks and fuchsias perform better in Latin America than any other place in the world.

Urban Decay Vice Lipstick in 69 $16Shop

Middle east

Rose and mauve hues do better in the Middle East, where they contribute to 21% of the total sales, compared with 15% globally.

Urban Decay Vice Lipstick in Twitch $16ShopUrban Decay Vice Lipstick in Violate $16Shop


Over in Asia, coral is the lipstick shade of choice. For example, Streak is the #23 best seller in Asia, but doesn't even hit the top 100 in the U.S.

Urban Decay Vice Lipstick in Streak $16Shop


Much like us Brits, Australians tend to love a nude lip, which is in keeping with their less-is-more approach to makeup. Liar is the shade of choice Down Under.

Urban Decay Vice Lipstick in Liar $16Shop


If lipstick tastes are anything to go by, Korean women seem more willing to experiment. Perversion (a black matte lipstick) is the fourth best-selling here (pretty out-there when you think that most countries feature nudes and more traditional bold lip shades in their top 10 lineups).

You may not choose this colour on face value, but a dark black lipstick is a useful addition to your makeup bag. Why? You can blend it with any red, pink or berry lipstick to intensify and darken the colour, taking a bright lipstick from day to night or girl to edgy.

Urban Decay Vice Lipstick in Perversion $16Shop


Plums and wines dominate Mexico's top 10 shades. The favourites include Blackmail (almost black) and Hex (deep red wine).

Urban Decay Vice Lipstick in Hex $16ShopUrban Decay Vice Lipstick in Blackmail $16Shop

Next up, how to apply lipstick without making any mistakes.